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 The I-teams in Israel and abroad base their work on human-centered design methodology. This is a participatory multi-dimensional qualitative research approach that gives center stage to the viewpoint and needs of the parties affected by the challenge. This methodology helps in the development of quality initiatives that possess extensive impact potential while remaining committed to the relevant parties involved.

Human-centered design methodology is a creative approach to solving challenges which is adopted by organizations from the private and public sectors in Israel and around the world. The approach is built on three main stages: understanding the problem, creation and examination of new solutions, and bringing the initiatives to fruition. Each stage includes five secondary stages: study, ideation, preparation for implementation, implementation, and measurement, and evaluation.

The creative process of quality initiatives that enhance city residents' quality of life begins with an in-depth understanding of the problem.

In this stage, we define a large and complex problem e.g. homelessness, security in public areas, economic leadership, education etc. We then use a range of qualitative and quantitative research methods to become familiar with the people closest to the problem, a process that enables us to expose the deep-rooted causes of this challenge and to provide more accurate solutions.

The action taken at this stage:

Once equipped with an depth-understanding of the problem, we begin to identify options for creating an influential impact and start to raise creative ideas for potential initiatives. We adopt an iterative approach (one that repeats itself) together with the residents and parties of interest. We develop the initiatives and assess and analyze them together in order to improve them, prior to their large-scale implementation in the city.

This approach enables us to reduce risks by strengthening and improving initiatives before they are awarded extensive resources by the city.

The action taken at this stage:

We focus on the developmental processes of the new initiatives which bring services or policy tailored to the residents, and on their implementation processes with the municipality.

Effective implementation requires cooperation and close collaboration with the municipality's various departments and teams – the future owners of the initiatives and those responsible for its assimilation.

The aim of this stage is to ensure successful implementation, to guarantee that results are quantifiable, and to perform further adjustments when necessary. Our team has an important role in gathering the data and recording the impact of the different initiatives on the residents and parties of interest.

The actions taken at this stage:

I team Br7 Be'er Sheva Innovation team

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Shazar Boulevard 33 Be'er Sheva, Israel Tel: 08-6844090 / iteam@br7.org.il